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Viva is dedicated to delivering high-quality fishing gear specifically designed for freshwater anglers. Crafted by Vivanet in Japan, Viva products combine innovative design, advanced materials, and expert craftsmanship to enhance every fishing expedition. Whether you’re targeting native species in lakes, rivers, or streams, Viva’s precision-engineered lures and tackle offer exceptional performance and reliability.
Trusted by freshwater anglers worldwide, Viva represents the perfect fusion of Japanese tradition and modern fishing technology.