The Delalande company, created by Mr Alain Delalande in 1979 was first specialized in the sale of mounted line for coarse fishing. Quickly, the first machines for making jig heads will be purchased and the first softbaits, imported from the United States, arrive on the French market thanks to Delalande.
In the following years, the “mounted line” part is sold in order to devote itself entirely to the jig head and softbait part, in particular with the purchase of a first machine to manufacture lures. The development of the Delalande material is then underway, and the first softbaits are emerging.
It was not until 1995 that the famous Sandra was born, an innovative and affordable lure and above all extremely effective. Today it is one of the softbaits known to all generations of lure fishermen, and is present in all boxes.
Over the years, it is as a family that the company has been managed, both by Alain and his wife, as well as by their children, Tony who manages the production and Sandrine all the management and marketing part.